We recently teamed up with Brandeis University, and 90 West on a integrated marketing campaign for the 25th Reunion Weekend. Our goal was to create a unified and seamless experience for attendees to interact with the brand. All materials were designed to ensure that messaging and communications strategies were consistent across all channels and complied with Brandeis University’s brand guidelines. Brandeis International Business School prepares exceptional individuals from around the globe to become principled professionals in companies and public institutions worldwide. We sought to convey this through our design strategy.
Print Design, Magazine Layouts, Digital Signage, Advertising
Seize Digital worked closely with 90 West to design and develop print and digital signage that would be used throughout the campus during the 25th Reunion Weekend event. We created speaker schedules, campus maps, branded backdrops for the panel discussions as well as digital signage that was displayed throughout the event, including advertisements that were displayed on the Jumbotron at historic Fenway Park.
Seize Digital was tasked with creating brochure and magazine layouts that would serve as programs to accompany the events over the course of the three day weekend. The program included photography of speakers that would be giving panel discussions, schedules and maps displaying when and where the events would take place. We also created a creative historic timeline of the Brandeis International School of Business since its founding in 1994, highlighting some of the biggest accomplishments and major events of the past two and a half decades.
In an effort to spread the Brandeis University brand beyond the reunion weekend event, attendees of the event were given promotional items and merchandise to take with them as keepsakes or memories of the event. Social media hash tags, and photo opportunities were also a positive contribution to the event in attempts to build awareness of the business school and continue to help spread the university’s brand across digital platforms.