We recently partnered with Uber Eats, Pizza to the Polls and Impactual to explore branding options for the upcoming Democracy is Delicious campaign. With historic early voting turnout and COVID-19 safety measures in place, voters are experiencing unprecedented long lines at polling stations across the country. The goal of the campaign was to bring a fleet of food trucks to rapidly respond to long lines in cities across the country. Our goal was to create a memorable and approachable branding campaign to bring a consistent look to the truck design, apparel, social media, news media, and more.
Seize Digital was responsible for every aspect of the branding and designs creating everything from truck wraps, shirts, jackets, hats, stickers, labels, signage to be displayed on the trucks, social media and more. Our collaboration with Tinsel, NYC, and food-delivery service Uber Eats we were able to deploy 185 Democracy is Delicious food trucks to 25 cities across the country for the 2020 election, including New York, Miami, Milwaukee, Philadelphia, Atlanta, Las Vegas, Houston, and Los Angeles.